* BMW I stands for sustainable transport and mobility solutions
* Two models are available from the start: BMW i3 and BMW i8
* Mobility services complement the core business
* BMW, I founded the holding's companies
Launched a new BMW sub-brand Munich The focus on developing solutions to sustainable mobility. «BMW, I introduced a new movement in premium mobility. With the introduction of this new sub-brand BMW Group confirms its leading position as the most innovative and sustainable premium car company. Products and services were designed around a revolutionary approach: developed objectives and built for sustainable mobility, premium.
It's a new day in our industry; A new era for personal mobility. This BMW I-Rod electric. "said Ian Robertson, Member of the Board of management of BMW AG is responsible for sales and marketing in Munich on Monday.
As a first step, the two models will be launched under a new sub-brand of 2013 – BMW i3 and BMW i8. BMW Group will significantly expand the range of mobility in the coming years. To achieve this, a venture capital company was founded in New York, BMW I venture investments to a total of 100 million dollars in United States.
«BMW, I invited visionary vehicles and facilities, inspiring design and a completely new concept of mobility premium – all with an emphasis on sustainability, "explains Robertson. I am the brand BMW includes vehicles and services developed in 2007, the project I, BMW Group of brain solutions in the field of sustainable mobility. The BMW Group in response to the changing needs of clients, including the growing need for alternative drive trains such as electric drive systems and hybrids. There is widespread desire in mega-cities for solutions that intelligently combines the advantages of different concepts of mobility in a single package.
Revolutionary concept cars
"With the BMW I, we are building on the success and strength of our core brands," stressed Robertson. BMW i3 – formerly known as the megacity vehicle – will be the first produced a series of car BMW Group for urban areas depend on electricity alone. Meanwhile BMW i8, based on the study of the concept of the BMW Vision EfficientDynamics. Its plug-in hybrid drive combines high-performance car with athletic ability of fuel consumption and emissions of a small car.
Both models are based on a revolutionary construction concept is known as LifeDrive architecture. Aluminium enclosures-home transmission and passenger cell consists of high-strength but very lightweight carbon fibre reinforced plastics (carbon-fiber reinforced). "Both machines were designed specifically for their respective alternative drive systems. We used to innovative architecture and carbon-fiber reinforced wipe out virtually all the extra weight added by the battery. For our customers, this means improved driving dynamics, coupled with the significant increase in the range, using electricity, "explains Klaus Draeger, BMW, Board member responsible for development.
BMW i8 will be built in Leipzig
How i3 BMW BMW i8 will be also manufactured at BMW Leipzig plant. About 400 million euros will be invested in new industries and some 800 jobs will be created until 2013. Development and production synergies will be achieved through both vehicles using the same set of components for electric motors, power electronics and high-voltage lithium ion batteries.
Range of the vehicle independent
Extra services for mobility – which can also be used independently of cars – will be an integral part of the BMW I. It allows you to create new, profitable business in the long term and to attract new consumers to brands company.
«Mobility requirements are changing in fast growing megacities, "adds Ian Robertson. "Our commitment to the included car mobility services, for example, BMW ConnectedDrive will be considerably expanded under BMW ya we will grow our services related to the premium automobiles of mobility. Truly innovative is that we will begin offering Premium car independent mobility. BMW I strives to provide customized mobile solutions from seamless network premium products and premium services. "focuses on solutions that will improve the use of existing parking spaces as well as intelligent navigation systems with local intermodal route planning, information sharing and premium car.
In addition to the services developed in-house by the BMW Group's cooperation with partner companies and explore strategic investment in mobility service providers. To this end, the venture capital company BMW, I have to extend the range of business products and services offered by BMW I in the long term by taking stakes in highly innovative providers.
New York City my city way is the first company which BMW I enterprise had taken a bet. Partnership Ian Robertson said: "I am thrilled to announce that we just signed our first strategic partnership with my city way. As a mobile APP path my city provides users with information on public transport, parking availability and entertainment for more than 40 cities in the United States. Back in 40 cities will be part of a global effort to implement, including, of course, Munich ".
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