Ten-year debate, laid to rest with the term "prii»
Torrance, Calif., February 20, 2011 – Toyota Motor Sales (TMS), USA, Inc. today announced that the public has chosen "prii" as the preferred term in the plural to the Prius.
Prius goes multiple vote campaign was launched on 10 January at the North American International Auto Show in Detroit and challenged public help define plural nomenclature Prius automaker. The campaign coincided with the world premiere of Toyota Prius family of vehicles. With 25% of the vote Prii becomes not only endorsed by the public, who chose him, but as the term is recognized as the Toyota floor. Thus Dictionary.com updated the entry with the word "Prius" to reflect this.
Toyota unveiled the winning word at Chicago Auto Show this morning. Jay Schwartz, head of content for Dictionary.com, was on hand to inform the public that the plural of Prius now has been determined, "prii" will appear in the Dictionary.com period.
After more than 1.8 million votes were cast during the six-week campaign, Prii beat of its four competitors: Prius, Priuses, Prium and principles. Prius came at the end of the second with 24 percent of the vote. Video recap of celebration victory campaign and Word may be viewed at www.ToyotaPriusProjects.com.
The community has always been a big part of Prius brand, so it just we invite online communities to participate in the discussion in the plural, "said Colin Morisako, advertising manager for Toyota. "The people have spoken Prii will recognized term used to describe several Prius vehicles, go ahead."
Plural of Prius has caused controversy since launch vehicle 10 years ago. Now, the Prius family has grown, Toyota asked its customers and fans to help the company solve for a term to describe the plural of Prius vehicles, responding thus to the tenth question-what do you call more than one Prius? Online vote modules included public vote for their preferred plural of Prius, as well as view real-time polling data. The campaign also featured an animated video, print and Web series, organized by James Lipton, the host inside a Studio and author of the exaltation of Larks.
In connection with the expansion of the Prius family include the Prius Plug-in hybrid vehicle (PHV) Prius Prius v and c concept, Toyota hopes to further increase brand recognition, giving Prius a wider selection of vehicles that every support Prius core values, high efficiency low emission certified gas electric hybrid technology and the environment. For more information on family Toyota Prius vehicles visitwww.toyota.com/priusfamily.
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